// INVESTMENT
Your Complete Business Operating System.
AI builds your site in days. We architect the business system behind it — strategy, CRM, marketing, operations. The website is the output. The system is the product.
Digital Business System
Strategy + AI-accelerated build through a structured 21-day launch process. You get the business architecture. The website is included free.
Launch
Core business system + 1-5 pages
- Business strategy + competitive positioning
- Conversion architecture design
- AI-accelerated build (site included)
- SEO foundations + analytics
- Reference photo matching
- 1 revision round per phase
Growth
Full business system + 6-15 pages
- Everything in Launch
- Conversion funnel architecture
- CRM integration (Center21 ready)
- Advanced lead capture + scoring
- Content strategy + blog architecture
- Full analytics + conversion tracking
- 2 revision rounds per phase
Authority
Enterprise system + 16+ pages
- Everything in Growth
- Full e-commerce or booking
- Custom animations
- API integrations + automation
- Multi-language available
- Priority support
- Unlimited revisions within timeline
Site Care
Keep your site sharp after launch. Optional — your site works without it.
Essential
- Hosting on C21 infrastructure
- Uptime monitoring + alerts
- Security patches + SSL renewal
- 3 content edits per month
- Monthly performance report
- Warranty coverage
- 48 business hour response
Growth
- Everything in Essential
- 8 content edits per month (text + images)
- Monthly conversion optimization
- Integration health check
- Quarterly strategy call (30 min)
- 24 business hour response
Priority
- Everything in Growth
- Unlimited content edits
- Bi-weekly optimization
- Quarterly page redesign (1 page)
- Dedicated account manager
- Same business day response
- COMMAND intelligence integration
Center21 Pipeline
Automated lead capture, pipeline management, and sequence nurturing.
Core
- 1 pipeline with 7 stages
- 500 contacts
- Email sequences (SendGrid)
- Webhook lead capture
- Lead scoring + engagement tracking
- Client portal access
Growth
- Everything in Core
- 3 pipelines
- 2,500 contacts
- Email + SMS sequences
- Auto-advance pipeline rules
- Monthly strategy report
Authority
- Everything in Growth
- Unlimited pipelines + contacts
- Email + SMS + WhatsApp sequences
- AI-powered lead qualification
- White-label portal
- COMMAND auto-qualification
- Dedicated account manager
// VOICE21
Business Phone + Call Intelligence
Voice21 gives your business a dedicated phone line, call forwarding, voicemail fallback, missed-call text-back, and call activity tracking. Use it as a standalone business phone layer, connect it into Center21, or include it inside a full Custom21/System21 build.
Starter
AI answers your calls, texts back missed callers, and creates leads automatically.
- 1 dedicated business phone number
- AI Receptionist — answers when you can't
- Missed-call text-back (automatic)
- Voicemail transcription
- Center21 lead creation
- 100 included minutes
Professional
AI answers FAQs from your knowledge base, records calls, and routes by business hours.
- Everything in Starter
- FAQ answering from your knowledge base
- Call recording
- Business hours routing
- 500 included minutes
Enterprise
Unlimited minutes, SMS threads, call analytics, and priority support for growing businesses.
- Everything in Professional
- Unlimited minutes
- SMS conversation threads
- Call analytics dashboard
- Priority support
Available standalone or connected to your full Custom21 build. Add Voice21 to a build
Usage terms, carrier fees, taxes, and fair-use limits may apply. Voice21 is not an emergency calling service. Numbers are platform-managed unless porting is separately approved. SMS features require consent and opt-out support.
// SEO21
Local Search — Google Visibility
SEO21 helps your business improve local search visibility, strengthen Google presence, and turn search traffic into measurable leads.
Managed Local Visibility
Pricing based on market, competition, and scope. Contact us for a custom assessment.
Dominion Engine
Private commissioning for governed creative and autonomous publishing. Every channel is activated only after its connection and end-to-end proof pass.
Starter
- Governed creative and copy generation
- Facebook autonomous publishing after connection proof
- Human publication authority controls
- Authenticated history and receipts
- Visible dependency health
Growth
- Everything in Starter
- V8 production activated after production proof
- Additional channels commissioned individually
- PULSE campaign history and attribution evidence
- Per-order learning-rights controls
- Paid execution only after account-specific proof
Authority
- Everything in Growth
- Contracted production scope
- Custom brand voice AI training
- Multi-brand management
- Commissioned creative cadence
- Dedicated strategist
- Account-specific governance policy
Search Visibility
Improve local search visibility. Strengthen your Google presence. Turn search traffic into measurable leads.
Search Activation
$2,500 one-time20 target keywords, competitor analysis, GA4 setup, 3 SEO landing pages, schema markup, and a 30-day baseline report.
Activate SearchEssential
- Monthly GSC performance report
- Core Web Vitals monitoring
- Broken link detection + fixing
- 1 SEO content update per month
- Quarterly keyword ranking snapshot
Growth
- Everything in Essential
- 2 new SEO blog posts per month
- Monthly keyword gap analysis
- GA4 dashboard access
- Competitor movement alerts
- Quarterly SEO strategy call
Authority
- Everything in Growth
- 4 new SEO blog posts per month
- Monthly backlink acquisition (5 links)
- Local citation building + management
- Weekly ranking tracking
- Dedicated SEO strategist
- Monthly authority report
// THE ROI
What's a Better Site Actually Worth?
Enter your numbers. See the math. Use this calculator to model possible outcomes based on your own traffic and conversion data.
YOUR NUMBERS
PROJECTED IMPACT
Current Monthly Revenue
$15,000
Projected Monthly Revenue (with Custom21)
$30,000
Illustrative estimate only. Actual results vary by industry, offer, traffic quality, budget, competition, and execution. Not a guarantee of outcomes.
// THE MATH
What This Costs If You DIY
Hire the team, buy the tools, and manage it yourself. Or let one platform handle all of it.
Full stack pricing: Build + Maintenance + Center21 + Dominion. Start with just the build — add services when you're ready.
Flexible payment and installment options may be available through Stripe or third-party providers, subject to eligibility, provider approval, and availability. Custom21 is not a lender or financing provider.
// THE INTELLIGENCE UPGRADE
Ready to add the intelligence layer?
COMMAND is the intelligence layer that sits on top of everything — monitoring competitors, building funnels, and surfacing optimization recommendations. Available as an add-on after launch.
Explore COMMAND// FAQ
Common Questions
Do I need all four services?
No. Start with the website build. Everything else is optional and can be added later. Most clients start with Build + Maintenance, then add Center21 when they need leads.
Is the deposit refundable?
Yes. Your deposit is fully refundable within 48 hours of payment. After 48 hours, it's applied to your total build cost.
Do I own the code?
Yes. You own 100% of the source code, design assets, and content. No lock-in. No proprietary CMS. It's yours.
Who manages my ad spend?
You fund and retain control of each ad account. Paid PULSE execution is enabled only after the account connection, spend authority, provider checks, and end-to-end campaign proof pass. Until then, the portal exposes recorded campaign state and recommendations without claiming autonomous spend execution.
How does payment work?
Deposit secures your build slot. 50% of the remaining balance is due at design sign-off (Day 7). Final 50% is due before launch (Day 20). Monthly services bill on the 1st.
Ready to build the system?
Show us your business and what you want. Upload reference photos. We'll architect the system and lock your 21-day slot.